Yugen Matcha Powder by Marukyu Koyamaen

Yugen is one of Marukyu Koyamaen's best-known matchas, prized for its subtle natural sweetness paired with a well-balanced flavor that sits between mild bitterness and umami. Despite its soft, gentle mouthfeel, it delivers a full-bodied character with that sweetness lingering through the finish, making it a satisfying usucha (thin tea) even by tea ceremony standards.

Yugen is famous for being used in some of the highest quality wagashi (traditional Japanese confectionery), and it pairs just as well with Western sweets, making it a favorite for a relaxed afternoon tea break.

Like all Marukyu Koyamaen matcha, Yugen comes from Uji, Kyoto, a region recognized for centuries as the heart of Japanese tea production. Marukyu Koyamaen has been producing tea there since the early 1700s, known for traditional stone-milling and meticulous quality standards.